New Hub for Information and Action on Embodied Carbon and the 2030 Challenge for Products

BuildingGreen is pleased to announce the launch of the 2030 Challenge for Products Information Hub. Launched by Architecture 2030 in February 2011, the 2030 Challenge for Products is a call to action to reduce not only the operational energy of buildings but also the embodied energy of the products that go into them.

While operational efficiency remains a vital goal, the embodied energy of a building represents greenhouse gas emissions that exacerbate climate change before the building ever starts operating. That means that embodied carbon has an effect today, during what many understand to be the critical window to mitigate the worst effects of climate change.