A "Year of Greenwash" Update

Posted live from Greenbuild. I ran into Michelle Moore, senior vp of policy & public affairs for the USGBC, yesterday. I asked her if she had any new thoughts on the "year of greenwash" prediction that she made during her visit to our offices last May — if the market and movement will survive the growing onslaught of confusion, misinformation, and misdirection. She was characteristically optimistic, expressing her opinion that the waters will be choppy for a while, but that the state of the world is well enough understood by enough people that truth and goodness will prevail. Yay for voices of hope.