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The Cover Image That Set Off a Firestorm

Posted June 9, 2014 4:32 PM by Nadav Malin
Related Categories: BuildingGreen's Top Stories, Living Future

The divide between the worlds of design and sustainability is persistent, but returning to core values can bridge it.

By Nadav Malin

For me, the creative tension between beauty and green performance came to a head in 2006, when I began working with the staff of Architectural Record on their new magazine: GreenSource. (GreenSource is no longer a separate magazine; it’s now an insert in the products magazine SNAP. And I’m no longer involved with it.)

Pictures first

As GreenSource’s executive editor, I was the “technical guy” who could help make sure that we’re talking about sustainability topics in a meaningful and defensible way. I learned a tremendous amount from that team, beginning with the power of using images to tell a story. I had always been a words-and-data kind of guy, so when I saw how they developed a story by leading with the visuals, it really blew my mind. That was quite a shift from the early years of Environmental Building News, when we tended to write an article first, and illustrating it was sometimes just an afterthought.

At GreenSource it went more like this: Here’s the topic, here are the images, here’s how they’ll flow, and, oh, ok, looks like we can fit in about 800 words of copy, so that’s what you get to write.

The Great Passivhaus Face-off

Posted October 21, 2009 3:50 PM by Mark Piepkorn
Related Categories: Living Future, Op-Ed, Politics
The low energy use of the first Passivhaus in Bremen, Germany, is surprising, especially since the house has neither solar collectors, nor a PV array, nor a boiler.
I've been a big fan of building scientist John Straube for a long time. And equally as big of a fan, for just as long, of deep-energy engineer Marc Rosenbaum.

Living Future 08 'Unconference' Proceedings Online

Posted October 9, 2008 11:09 AM by Mark Piepkorn
Related Categories: Books & Media, Events, Living Future, Product Talk, The Industry
Back on May 6, Jennifer Atlee posted here on this blog:
"If I could adopt a conference, it would be the USGBC Cascadia chapter's Living Future 'Unconference'. As someone who generally prefers to stay behind the scenes talking shop, it was a delight to find myself surrounded primarily by the obsessed of the green building world..."
She went on to briefly describe some highlights of the event, and even provided her notes from the presentation she gave, "Be a Product Detective: Sleuthing the Truth About Building Materials". Now here's some great news for those of us who weren't there: The Living Future 08 conference is now online. Follow these links to audio tracks, powerpoint files, program descriptions, and presenter bios: · Living Building: Energy and Carbon Neutrality
· Wholistic Engineering: Applied to a Living Building Water System
Jennifer Atlee has posted notes from the session she co-presented at USGBC Cascadia chapter's Living Future 'Unconference'. See them here.

The Unconference

Posted May 6, 2008 6:13 PM by Jennifer Atlee
Related Categories: Events, Living Future, The Industry
If I could adopt a conference, it would be the USGBC Cascadia chapter's Living Future 'Unconference'. As someone who generally prefers to stay behind the scenes talking shop, it was a delight to find myself surrounded primarily by the obsessed of the green building world. Even better, as presenters we were encouraged to bring our own big challenges to the table and get attendees to help us address them — which is exactly what we and many other presenters did. (More about that later, I hope.) First, this is the only conference I've been to where I left with less stuff than I started with! Yes, you could buy a conference T-shirt (lovely, organic, low-impact dyes, made in the USA), and I did get some green building playing cards, but there was no bag full of conference papers and booth swag. Instead, at registration we were each given a paper nametag and a single tri-fold with the conference schedule. For details, you had to wrest control of one of two computers hooked up to a screen set to scroll through sessions.

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