I was down in Orlando last week — land of asphalt, ChemLawns, and Mickey Mouse. As is typical in that part of the world, it was too hot outside and too cold inside. In one of the mammoth Disney hotels, I was participating for two days in the Tenth Anniversary Annual Meeting of an organization called FLASH
. FLASH is the Federal Alliance for Safe Homes — it used to be the Florida Alliance for Safe Homes, which explains the "L."
FLASH is all about disaster resistance, so the sessions were about communicating fire-resistant construction practices, hurricane codes, 2x4 projectile penetration of wall systems, safe rooms in houses — cool stuff like that. In one session, two different speakers addressed pandemic flu — not because that's in the purview of FLASH, but because the challenges of educating the general public to those concerns are very similar to the challenges FLASH faces in communicating disaster resistance.