News Brief

NAHB Research Center Launches "Green Approved" Label

The National Association of Home Builders (NAHB) Research Center has recently begun designating products “Green Approved” and linking them to “green practices” in the NAHB scoring tool that serves as the first step toward certification under the new National Green Building Standard (see

EBN Mar. 2009). Despite the label’s name, the Research Center says that “a product bearing the NAHB Research Center Green Approved mark is not certified as being ‘green.’ Rather, the product has been approved as eligible for earning points if the product is used in a qualifying way.” Third-party assessments of products are considered in approving or disapproving certification under the program. Manufacturers pay a fee to have a product listed as Green Approved, based on the number of green practices it is associated with—typically $1,000–$2,000 yearly, according to the Research Center. Bob Hill, directory of laboratory and certification services for the Research Center, notes that a building can receive certification without using any Green Approved products. But, he says, the product program makes it easier to specify products that are eligible for certification points and obviates the need for certification verifiers to research listed products.

Published March 26, 2009

Wilmeth, M. (2009, March 26). NAHB Research Center Launches "Green Approved" Label. Retrieved from https://www.buildinggreen.com/newsbrief/nahb-research-center-launches-green-approved-label

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Comments

May 5, 2014 - 9:58 am

As we might have guessed, this label is acting as greenwash in the marketplace. In this recent comment on an EBN article, a consumer thought that the presence of the NAHB certification implied higher quality in the product, when that is not what it signifies.